Brief
Bella Barnett, the fashion brand known for its chic, affordable party dresses and strong messaging around female empowerment, approached Glowpartners to execute an influencer campaign to boost brand awareness and drive sales conversions during key seasonal moments. The brand’s objective was to position itself as the go-to destination for women looking to make a bold, glamorous statement — without breaking the bank.
How We Delivered
Spring Party Glam
To highlight Bella Barnett’s Spring Party collection, we teamed up with high-glam fashion influencer @zurine.aspiunza to create visually impactful content. She shared two Instagram Reels showcasing her spring party outfit picks, each with a unique discount code. The content captured the essence of seasonal confidence and sparkle, driving awareness and conversions around the brand’s new arrivals.
Bloom With Confidence
To amplify the launch of Bella Barnett’s “Red Is Power” spring edit, we collaborated with Spanish content creator @alenavaslena. With a theme of “Bloom With Confidence,” Zurine shared a styling diary on Instagram via a main feed video and Stories, encouraging her audience to embrace self-love and radiate bold energy in vivid red dresses this spring.
Spring Style Reset – TikTok & YouTube Integration
To increase Bella Barnett’s exposure on video-first platforms, we partnered with dual-platform influencer @bella.babaie for a “Spring Style Reset” try-on video. The content, infused with quick transitions, cozy home scenes, and witty styling tips, successfully engaged a younger female audience, sparking both clicks and saves for the brand’s spring arrivals.
The Results
18.8K
LIKES
11.3K
IMPRESSIONS